Pricing is among the top three most important decisions for almost all businesses. Yet most people make pricing decisions in a vacuum, without an understanding of how their price affects their customers and changes the perception of their business. The Psychology of Price brings together psychology research, behavioural economics and business savvy - to guide you in setting the price that will earn the highest profits for your company.
We hope you've enjoyed - or are about to enjoy - The Psychology of Price. If you haven't got it yet, you can buy a copy here.
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